The unknown crunk music that impressed a traditional Travis Scott monitor: “That’s the joint”

(Credit score: Frank Schwichtenberg)

Since UGK disbanded within the 2000s, Travis Scott has been probably the most appreciated and culturally impactful rappers from Texas. Scott is a one-of-a-kind artist famend for high-quality work. Whether or not it’s Astroworld or Utopia, his tasks have acquired huge quantities of crucial acclaim.

That stated, he has launched many high-charting singles, one in every of which is his 2020 single, ‘Franchise’. Following the discharge of his 2018 album Astroworld, Scott ready to roll out one other challenge, and one in every of its singles was ‘Franchise’, that includes Younger Thug and UK rapper MIA.

Though Scott needed to abandon an album following the 2021 Astroworld Festival crowd crush, ‘Franchise’ was nonetheless launched in 2020, and it was all influenced by one monitor particularly. In 2004, the well-known Atlanta crunk collective Dem Franchize Boyz launched their self-titled album on So So Def Data and the lead single was ‘White Tee’.

‘Franchise’ pays homage to the music ‘White Tee’ throughout an interview with Apple Music’s Zane Lowe, Travis admitted that he initially deliberate on retaining the monitor identify to make folks conscious he was paying homage to Dem Franchize Boyz.

Opening up concerning the monitor, Scott started, “We just naturally, it was just always just calling it ‘WHITE TEE.’ Just, just like, I think I was like the first bar made, and we was making a song. It was just like hard and just you peep with me and him, and we talk about it.”

He continued, “I just, we still call it like ‘WHITE TEE’ and sh*t like that. ‘Franchise’ is always like the name; I think we have on the board for it, and it was just fire. We had like a couple circled names we always thought was dope. So, you know, we just went with them, you know. So now you know, it’s just like names is always…so that’s the joint, though, man. I f*ck with it heavy.”

Not solely did Scott interpolate the music with the beat however lyrically hails the Atlanta group when he raps, “Yup, in my white tee, yeah / Call up Hype Williams for the hype, please!” The Houston native produced the bass-heavy monitor with Teddy Walton, who has labored with a variety of stars from Put up Malone to Goldlink.

The single charted at primary on the Billboard Scorching 100, and the selection of M.I.A. as a function was a shock to many. Throughout his look on Apple Music, Scott detailed how the collaboration happened, stating, “She reached out to me for something for her album, and we tracked it in London.”

He continued, “She’s just one of my favourite artists as humans. So it was just amazing. When I finished [‘Franchise’], I couldn’t think of nobody else that could probably just body this sh*t. You know what I’m saying? Body this sh*t like as hard as like anyone else, any other rapper, any other artist.”

Travis Scott’s ‘Franchise’ is much from the one monitor that has been influenced by ‘White Tee’. Playboi Carti’s single ‘Woke Up Like This’ sampled the 2004 monitor, and it continues to have loads of cultural capital in hip-hop.

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