The first rap music to get a $1 million music video funds

In 1984, Run-DMC made historical past by turning into the primary rap group ever to have their music video broadcast on MTV, and ever since, visuals have develop into an enormous a part of how the general public consumes hip-hop.

Launched in 1981, Music TV (MTV) rapidly grew to become the go-to for younger African-Individuals eager to see the most recent hip-hop music movies, and because the style grew decade by decade, the tradition acquired its personal allotted segments on the channel.

During the 1980s and 1990s, Yo! MTV Raps broadcasted a mixture of rap visuals, interviews and reside in-studio performances for 2 hours day by day. Nevertheless, by the 2000s, the style had develop into so worthwhile that Black Leisure Tv (BET) needed to create a brand new channel, BET Hip-Hop, to play rap music movies 24/7.

Because the tradition expanded and grew in reputation, main labels invested extra within the artists and, by default, their music movies. This led to elevated budgets for visuals, and in 1999, one emcee grew to become the primary to have a funds exceeding $1 million.

Throughout an look on The Residency Podcast, former UGK lyricist Bun B revealed that in 1999, when he discovered in regards to the funds for Jay-Z’s 1999 hit single ‘Big Pimpin’ music video, he couldn’t consider it. Recalling his amazement, the Texas artist acknowledged, “This was the first million-dollar budgeted rap video ever! I had never seen anything like it. It was the first rap video, I think on ‘Making a Video’ on MTV. It accelerated so quickly, and then within, I wanna say, three months it was the number one record on the planet.”

Directed by the long-lasting Hype Williams, the music video for ‘Big Pimpin’ was shot in Trinidad throughout its Carnival and sees Bun B and Jay-Z partying on a lavish, luxurious-looking yacht. Pimp C’s verse was filmed in Miami Seaside, Florida.

Since 1999, a number of different music movies have had extraordinarily excessive budgets, with Kanye West’s ‘Touch The Sky’ video hitting $996,000. Nevertheless, no music video has topped the ridiculous music video for Diddy’s ‘Victory,’ which has been estimated to have price round $4.3million. You’ll be able to watch the music video for ‘Big Pimpin’ beneath.