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Taylor Swift‘s latest rerelease of her “1989” album is an enormous win — not only for the brand new stuff, however for the outdated variations, too, which kinda defeats Taylor’s unique goal for rerecording!
In response to stats from Spotify and YouTube, the 2014 model of Taylor’s iconic album had over 15 MILLION streams after Friday’s launch of ‘Taylor’s Model.’ YouTube knowledge particularly reveals 2.8 million streams on its platform alone — with a large majority replaying her music movies like “Blank Space” and “Shake It Off.”
On Spotify, she’s racked up 12.5M streams for the outdated album, regardless of the brand new music being obtainable … “Style” was the winner with over 2.5M, whereas “Blank Space,” got here in a very shut second. Different large hits had been “Bad Blood” and “Wildest Dreams.”
Amazon knowledge reveals CD gross sales additionally went by the roof — loopy, we all know — along with her deluxe model promoting 271% greater than normal, whereas her conventional CD jumped up 189%.
That is not all when it comes to bodily media — vinyl information of her OG album skyrocketed 210% as nicely .. shifting its rank on the charts from 261 to 84.
These astronomical will increase would possibly sound like nice information — however, bear in mind, Taylor’s solely rerecording her first 6 albums as a result of she wasn’t capable of purchase the grasp recordings when Scooter Braun purchased her former label, Massive Machine.
Now she has full possession of the rerecordings, however the unintended facet impact of the most recent ‘Taylor’s Model’ is more cash within the pockets of her former label. Nevertheless, contemplating she simply achieved billionaire status, we do not suppose Taylor’s shedding a lot sleep over it.
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