Snoop Dogg and Master P Claim Walmart Sabotaged Their Cereal Deal

12:50 PM PT — Following Snoop Dogg and Master P‘s submitting at the moment, Walmart tells TMZ Hip Hop, “Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”

Snoop Dogg and Master P are accusing Walmart of shelving their Snoop Cereal however not on the primary flooring … a brand new lawsuit accuses the grocery big and Publish Meals of deliberately hiding their product!!!

The rap legends’ lawyer Benjamin Crump formally filed docs which TMZ Hip Hop obtained on Tuesday … which allege Walmart and Publish conspired collectively to bury their Broadus Meals firm after agreeing to accomplice with them.

In response to the go well with, Publish first tried to purchase out Snoop and P, and later pretended to share their imaginative and prescient by agreeing to undertake their cereal as considered one of their very own and distribute the product in big-name retailers resembling Walmart.

Broadus Meals argues Publish ought to have stacked the Snoop Cereal subsequent to their different prime sellers however Publish solely agreed to the deal to close them out of the market altogether.

Snoop Cereal launched in Walmart in July 2023 however the go well with claims prospects complained they might not discover it a couple of months later.

Walmart shops on-line allegedly confirmed the Snoop Cereal to be bought out throughout the board … earlier than retailer staff found the product was being stowed away in again stockrooms distant from potential patrons and uncoded to promote within the first place.

The dearth of gross sales minimize into P and Snoop’s contract with Publish, which they really feel was the intent all alongside — they usually’re suing for damages they are saying fall beneath the “deceptive trade practices.”

We reached out to Walmart, Publish and P for remark … up to now, no phrase again.