Say What? Adidas Announces Its Current Partnership With Kanye West Is ‘Under Review’

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After weeks of chaos, ADIDAS reveals their collaboration with Kanye West and his Yeezy brand name is ‘under evaluation’ for the time being.

adidas + KANYE WEST New Partnership Announcement

Source: Jonathan Leibson / Getty

In the recentlies of summertime, we’ve seen Kanye West voice his aggravations versus his brand name partners with ADIDAS and GAP. Eventually, Ye exposed he is made with brand name collaborations and would be seeking to leave both offers. Space rapidly yielded and exposed the partnership was officially over ending simply 2 years into the billion-dollar deal. Adidas stayed hush and Ye continued to explain how they took his styles and concepts for routine ADIDAS non-Yeezy items.

ADIDAS Reveals Its Partnership With Kanye West Is “Under Review” After Attempts To Settle Differences Privately Failed

After weeks of silence, ADIDAS has actually broken its silence and reacted to Kanye West claims and Instagram slander of its brand name and board members by positioning the collaboration “under evaluation”.

“adidas has actually constantly had to do with imagination, development and supporting professional athletes and artists to accomplish their vision. The adidas Yeezy collaboration is among the most effective cooperations in our market’s history. We take pride in our group that has actually worked relentlessly throughout our partnership with Ye and the renowned items that were born from it. We likewise acknowledge that all effective collaborations are rooted in shared regard and shared worths. After duplicated efforts to independently fix the circumstance, we have actually taken the choice to put the collaboration under evaluation. We will continue to co-manage the existing item throughout this duration.”

The choice to put the collaboration “under evaluation” likewise comes simply days after Ye’s YZY SZN 9 style program which included Ye sporting an “All Lives Matter” tee. Ye’s strategies appear to be going his method however what takes place next is yet to be seen.

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