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Days in the past, “Hot In Herre” rapper Nelly despatched followers right into a frenzy when he shared a graphic of a number of Apple Bottoms caricatures rocking the early 2000s fashions. Nelly captioned the picture, “2024 DON’T CALL IT A COMEBACK,” with a URL to AppleBottoms.com. The net web page doesn’t embrace a lot info, although it does characteristic a picture of a girl carrying the signature denims with the Apple Bottoms written on one of many pockets. Along with the identical cryptic IG caption, the web page additionally reads, “Coming soon” and provides guests the chance to join updates on the obvious relaunch.
Nelly has not launched any additional feedback in regards to the resurgence of Apple Bottoms, leaving followers to invest about how he plans to re-introduce the road that debuted in 2003. The standout product was the adored Apple Bottoms denims, lots of which featured pockets within the form of apples with the brand unfold throughout the bottom. The model grew to become so well-liked that Nelly launched the “Miss Apple Bottoms Model Search.” This allowed fashions to compete for a number of Apple Bottoms perks, together with a marketing campaign and new wardrobe. The ultimate assortment was unveiled in 2010, and shortly after, issues appeared to be quiet for the corporate till a grievance the next yr.
In Could 2011, a 60-Day Notice of Violation was delivered to the California Legal professional Normal in opposition to Icer Manufacturers, Apple Bottoms’ producer. Within the grievance, it was reported that a number of Apple Bottoms merchandise contained the dangerous chemical DEHP. The grievance identified a number of gadgets from the road relationship again to 2008 that included the ingredient, which has been linked to feminine reproductive cancers, in accordance with BMC Public Health. It’s unknown if this performed a task within the line falling off within the following years. Nonetheless, such issues have seemingly been addressed with the rapper trying to convey again the corporate.
Whereas Apple Bottoms’ return is undoubtedly a chance to introduce a brand new era to the road, this might not be Nelly’s first time teasing the road. In March 2020, Nelly received followers riled up after sharing the well-known crimson apple emblem with the same message that learn, “It’s bout that time…!!!!!!!!!!!!!!! Don’t call it a come back..!!!!!”
As of now, there has but to be a definitive launch date or preview of the potential new seems to be. We’ll merely have to attend and see what the way forward for Apple Bottoms seems to be like.
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