Kim Kardashian’s SKIMS Becomes NBA’s Official Underwear Partner

Kim Kardashian‘s underwear line simply teamed up with an enormous companion — it is none aside from the freaking NBA — to be the official underwear of the league.

The announcement got here Monday … SKIMS is now formally collaborating with the Nationwide Basketball Affiliation, and the team-up goes effectively past simply the lads’s league — SKIMS is gonna sprinkled into the WNBA and USA Basketball as effectively for this.

Their new enterprise is a part of a multi-year deal, and is a large win for Kim — as this’ll give SKIMS a complete new stage of publicity.

She says, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The NBA’s commish, Adam Silver, is happy too, including, “SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”

Now, when it comes to what they’re truly going to do collectively … it is a little bit ambiguous at this level. Silver says followers will begin to see SKIMS pop up in artistic methods at league occasions going ahead — together with the All-Star Sport, in-season tournaments and doubtless the playoffs.

Mainly, get able to see SKIMS signage in all places at basketball stadiums and past … you will doubtless see some gamers sporting the gear, too.

After all, this comes on the heels of KK launching her men’s line — which has been a record-setting bestseller on the digital market … and which truly roped in some high-profile athletes, akin to Neymar Jr., Nick Bosa and even OKC’s Shai Gilgeous-Alexander.