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Diageo, the French firm behind the posh vodka model Ciroc is in search of a brand new main model ambassador – and the primary individual on their listing is rapper and leisure mogul Curtis “50 Cent” Jackson.
From 2007 the advertising and marketing and promotion for Cîroc in america was along side rapper Sean Combs in an “equal-share venture” with income from the model being break up between Combs and Diageo. However that deal was terminated final 12 months, after a authorized dispute.
Now the corporate is in search of someo e to exchange Diddy, and their best choice is his rival 50 Cent.
Media Take Out spoke with a excessive degree exec on the firm who defined, “Back in 2007, 50 Cent was our initial top choice as brand ambassador. But Diddy came in and stole the deal away. Many in the company always thought that 50 would be the better fit.”
Now that the corporate is Diddy-less, they’re placing collectively a plan to lure 50 Cent right into a deal, which may imply as much as $100M a 12 months for the rapper turned Hollywood producer.
The insider continued, “50 promotes the brands he’s with in every way. Look at his tweets of IG posts, they always end with the companies he’s promoting.”
In contrast, Diddy was not huge on selling any model, apart from himself. The manager mentioned, ‘To get Diddy to advertise was like pulling tooth. 50 Cent is admittedly the proper associate.”
However the deal isn’t going to be simple to drag off. 50 already has a liquor firm he owns, Branson Cognac.
The manager continued, “We’re going to have to work to get it done.”
In case you thought Diddy didn’t like 50 Cent earlier than … it’s about to get even worse.
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