Deion Sanders Wants ‘Lucrative Watch Deal’ For Shedeur After Celebration Goes Viral

Deion Sanders is hoping Shedeur Sanders cashes in on his now-famous watch celebration … telling media members Tuesday his son’s ready for a “lucrative” deal.

The Colorado star quarterback has been hitting the move — one in which he shows off a timepiece on his left wrist after making big plays — for weeks now … but after he flashed it following an epic victory over Arizona State on Saturday, it took off.

Players from all over the NFL — including superstars like Garrett Wilson, Breece Hall and Davante Adams — copied it both before and after games this weekend.

And, after DJ Khaled dubbed it “The Shedeur” earlier this year … Deion says he’s now hoping his 21-year-old boy can pad his bank account soon over it all.

“It’s hilarious to me because he and I joke about it on a daily basis,” Coach Prime said. “We just got to get him a lucrative watch deal. He can’t keep doing it for free. He can’t keep doing it for nothing.”

“We gotta capitalize now,” he added with a smile. “He is my son. We gotta capitalize on the moment!”

Good news for Shedeur … the NCAA’s name, image and likeness rules will allow him to get any such deal that comes forward.