Beyonce And Adidas’ Relationship Is Over After $200 Million Loss

Last month it was reported that Adidas made $210 million less than they projected on Beyonce’s Ivy Park line in 2022.

They had been paying Bey $20 million a 12 months since 2018 to license her model.

They will not be doing that going ahead.

Today, in a joint announcement, Adidas and Beyonce mentioned they’re ending their relationship resulting from “creative differences.”

Bey additional framed it as an opportunity to reclaim her model, chart her personal path and keep artistic freedom.

While dropping a few hundred million on Beyonce is dangerous, it is not as dangerous because the billion Adidas has misplaced on Kanye and his massive mouth.