Balenciaga Attacking Marketing Agency to Deflect Mistakes, Sources Claim

Balenciaga’s searching for a scapegoat after the reaction versus its kid BDSM-themed project, which’s the genuine factor it’s taking legal action against a marketing firm for $25 million … so states a source near to that firm.

Sources linked to the questionable image shoot inform TMZ … the firm, North 6, has actually dealt with Balenciaga in the past, however wielded no imaginative power on this specific photoshoot. Rather, we’re informed its staff members just handled logistics like team, devices and areas.

More particularly, we’re informed the business had definitely nothing to do with the set style for the shoot … which included young designs posturing in a chaotic workplace with a desk that appeared to have legal docs relating to a Supreme Court case handling kid porn.

Our sources likewise state North 6 staffers weren’t present at the time of last staging, however we’re informed the firm did employ a 3rd celebration set designer, Nicholas Des Jardins, who existed. He’s likewise noted as an offender in the suit, however it’s uncertain if Balenciaga is straight blaming him for positioning the kid pornography file on the desk.

We have actually connected to Nicholas for remark … up until now, no word back.

Another source informs us Balenciaga is simply knocking outdoors celebrations like North 6 as a method to deflect unfavorable attention from letting this take place. Keep in mind, Kim Kardashian — who’s long partnered with the brand — condemned the style home and required it acts to prevent this type of scandal in the future.

We’re informed numerous think there’s no chance a brand name as huge as Balenciaga would not have actually seen the pictures prior to authorizing the project.

As we reported, the high-end style brand name sparked outrage and requires a boycott after the advertisements were launched … revealing kids grasping teddy bears using what numerous viewed as S&M equipment.