Arizona Iced Tea Founder Fights to Keep Can Prices at 99 Cents

The founding father of Arizona Iced Tea, Don Vultaggio, is standing agency on retaining his iced tea reasonably priced for everybody.

In a latest interview aired on At present and Morning Information NOW, NBC’s Savannah Sellers spoke with Vultaggio, who proudly defined why Arizona Iced Tea has stayed at 99 cents for over three many years. “We’re successful. We’re debt free. We own everything. Why?” Vultaggio stated, emphasizing that elevating costs isn’t mandatory for them.

“Why should people who are struggling to pay rent have to pay more for our drink?” he continued. “Maybe it’s my little way to give back.”

Arizona Iced Tea hit the market in 1992 and has all the time been offered at 99 cents for a 23-ounce can. Vultaggio began the household enterprise in New York, impressed by Snapple’s success. At present, Arizona Iced Tea is a multi-billion greenback firm with almost 200 flavors and three billion models offered yearly.

When requested if he plans to lift costs, Vultaggio responded, “Not in the foreseeable future. We’re gonna fight as hard as we can for consumers.”

Curiously, Vultaggio had by no means been to Arizona when he named the beverage. The identify got here from a home in Queens that reminded him of the state.

“Beautiful can designed by my wife,” he shared. “Beautiful look, turquoise, pink, and yellow — vibrant colors. Great taste, and a fair price.”

His two sons, Wesley and Spencer, are following in his footsteps, serving as chief inventive officer and chief advertising officer, respectively. Vultaggio enjoys working along with his sons, saying, “Anybody who hasn’t tried it should. Otherwise, when your children grow and go to college, you only see them on birthdays, holidays, weekends sometimes. I get to see them all the time.”