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Hennessy Arena Source: Natasha Campos / Getty
Over the weekend, the NBA held its yearly All-Star weekend in the snowy mountains of Salt Lake City, Utah. While the video game itself was a non-defensive snooze fest, the activations went more difficult than ever. And naturally, Hennessy brought a first-rate ambiance and rather honestly took the program.
Hennessy Brings Out The Stores For The Hennessy Arena During All-Star Weekend 2023
Hennessy changed the Edison House In Salt Lake City into the Hennessy Arena bringing the very best ambiance to NBA All-Star Weekend 2023.
Source: Natasha Campos / Getty
In simply 12 hours 1,600 individuals brought up to delight in the Hennessy Arena activation which concentrated on the crossway of basketball and culture.
Source: Natasha Campos / Getty
The occasion was invite-only and consisted of efficiencies from Latto, Kaytraada and Kitty Ca$h.
Some of the stars in presence consisted of: Allen Iverson, DJ Drama, Shai Gilgeous-Alexander, Damian Lillard, C.J. McCollum, Jaylen Brown, Gary Payton, Deron Williams, Jose Alvarado, Iman Shumpert, Carlos Boozer, Joakim Noah, Scottie Barnes, Trey Murphy III, Jayden Ivey and more.
Daytime shows consisted of a series of panels by the BIG Summit which included Baron Davis, Danny Green Cathy Engelbert, Boris Diaw and others. Victor Solomon debuted Hennessy’s brand-new NBA innovative “Unshattered.”
Guests were likewise dealt with to an FCTRY laboratory shoe experience where they had the ability to 3D print customized kicks. Allen Iverson likewise had an immersive, digital court interaction that was influenced by him. Luckily the AI-inspired interaction can be accessed by customers across the country here through completion of the month.
You can’t have a Hennessy event without the beverages, right?
Source: Natasha Campos / Getty
On-website mixologist crafted lots of NBA-themed mixed drinks, and you can get all the dishes right here.
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