Adidas Plans to Sell Yeezys Under New Branding

Kanye West‘s Yeezy designs will, in actual fact, dwell on at Adidas in any case … however they will have a very completely different title after they drop.

Adidas honchos introduced Wednesday the corporate plans to proceed promoting extra of the Ye-inspired sneakers beginning as early as 2023, however with out a hint of the Yeezy identify … according to Insider.

Adidas reportedly emphasised to their shareholders the corporate stays the only real proprietor of the core designs of the present Yeezys in circulation … together with shoe silhouettes and colorways. As such, they really feel they’ve each proper to hold hawking them.

Adidas additionally gave some sobering monetary numbers — noting it expects to lose up to half a billion {dollars} in annual income because of ending the partnership with Ye.

Previously, execs stated they’d take a $247 million hit, this yr alone.

Unclear if they are going to discard the Yeezy stock they’ve proper now, or retweak and rerelease them. In any case, it appears like sneakerheads will see “Yeezys” available on the market once more quickly sufficient.

Adidas had already signaled this transfer when it first minimize ties with Kanye — explicitly saying the shoe designs belonged to them. Kanye hasn’t publicly stated something about that stance or the corporate’s plan to promote rebranded Yeezys.

We know Kanye’s griped up to now about possession. As it stands, at the very least on paper, he solely owns the patent to Yeezy Slides.

FWIW, there are 14 completely different Yeezy shoe merchandise (sans the Slides) which have been launched through the years, and lord is aware of they have been in style and worthwhile to date.