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The NBA has a brand new associate … and it is none aside from Ok-pop group LE SSERAFIM!!
Adam Silver‘s group introduced the massive collaboration this week … saying the quintet of musicians will headline the NBA’s celeb and influencer operation in Asia.
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The Affiliation hopes the group’s recognition will assist increase its fanbase abroad … just like what it did when it enlisted BTS’ Suga as an ambassador.
It appeared like a fairly “Smart” transfer — particularly contemplating Chaewon, Yunjin, Sakura, Kazuha and Eunchae are fairly the ring heads.
In truth, the group hit up a Laker recreation in custom-made jerseys again in November … and briefly received to fulfill NBA legend Magic Johnson throughout their time at Crypto.com Area.
The women additionally took a break from selling their new mission, “Easy,” to tune in to the All-Star Sport from a cellphone in February … and not too long ago posted a video of them exhibiting off their choreography whereas decked out in quite a few groups’ merch.
With the collab, it is secure to say followers will see much more of LE SSERAFIM at video games sooner or later … and so they can anticipate a ton of recent content material on socials.
The group made its debut in 2022 … and has exploded in recognition ever since.
In truth, they’re slated to rock the stage at Coachella later this month … so yeah, large 12 months for the women!!
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