Planet Fitness Stock Sees Nosedive Over Transgender Controversy

Planet Fitness appears to be going by the very same factor Bud Mild did final 12 months — and sure, it is as soon as once more all a few transgender particular person … who’s received a sure group fired up.

You have most likely heard about this by now … a girl in Alaska posted a photograph of a trans lady within the ladies’s locker room at her Fairbanks location — accusing the corporate of permitting males in an area that she thinks ought to be unique to cisgender ladies.

The unique pic appeared to indicate the trans lady in query shaving over a sink within the locker room, and the girl who took it ranted and raved on a video that went viral afterward.

Within the aftermath … her native Planet Fitness reportedly revoked her membership, and let the unidentified trans lady stick round — who has continued utilizing the locker room. Planet Fitness has additionally explicitly defended the transgender member, saying their coverage permits folks with sure gender identities to make use of the locker rooms that they see match.

With that mentioned, in addition they say folks cannot act in unhealthy religion on this … or they will get booted.

Now, extra images of this trans lady have been taken and circulated within the days since all this primary kicked off … and as you’ll be able to think about, it is drummed up quite a lot of outraged reactions.

Particularly, quite a lot of people on the fitting have been blowing this story up over the previous week or so — they usually’ve been calling on folks to cancel their Planet Fitness memberships nationwide … and on its face, it will seem a great handful of members are doing so.

The rationale that appears obvious … PF’s inventory value has taken a considerably large hit, and their market worth has additionally plummeted — with the inventory going from $66 to about $56 over the course of 12 days or so, the period of time that is handed since this firestorm has taken off.

On account of the inventory dip, their market cap has additionally fallen round $400 million — going from about $5.3 billion to about $4.9 bil over the course of 5 days, beginning final week.