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Snoop Dogg is rallying the hip hop troops this 12 months … the Boss Dogg is embracing his function as Def Jam’s govt marketing consultant to unite rappers on the East and West Coasts.
On Friday, Snoop helped Benny The Butcher usher in his new “Everybody Can’t Go” album with their “Back Again” collab and dropped gems on his posse of The Game, Hit-Boy, Massive Hit and Death Row Records co-owner Harry O on the opening of the ThirdEyeRaz-directed music video.
Snoop provides the group one in all his trusted catchphrases — you’ll be able to’t spell the West with out “the ES,” — a nod to the East and West Coast unity.
He is additionally urging the hip hop neighborhood to not watch for one thing tragedies — like Nipsey Hussle or Pop Smoke‘s murders — for them to attach and work collectively … a synergy this group has employed for years.
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Benny’s not ready … he recruited Lil Wayne, Jadakiss, and a number of other extra for his new file.
Ditto for Game and Massive Hit, who simply launched their “Paisley Dreams” collab album and Hit-Boy produced all of it, together with Benny’s “Back Again” monitor.
TMZ.com
Snoop’s fellow legend and one in all Def Jam’s architects, LL Cool J, advised us not too way back that unity is way wanted in hip hop … however beef is still to be expected all the identical.
Everyone can go … once they work collectively.
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