Brie Larson’s Late Press Push Not Enough to Save ‘The Marvels’ Box Office

Brie Larson was in a position to do a last-minute press push to plug her new Marvel film — this after the SAG-AFTRA strike ended — however not even that would salvage ticket gross sales.

The actress — who performs the lead in “The Marvels” — received the inexperienced mild from Kevin Feige and co. to hit the purple carpet for the debut of their newest superhero flick … to not point out a TV spot on ‘The Tonight Present’ with Jimmy Fallon, which squeezed her in within the eleventh hour.

Her late-night look went about in addition to you could possibly think about … she talked in regards to the film, the director, the studio — every little thing you could possibly need talked about forward of a movie’s launch. Sadly, although … that does not appear to have boosted curiosity in her mission.

Per field workplace estimates, “The Marvels” is on tempo for an terrible home opening — by Marvel’s requirements — with consultants saying it is on tempo to snag between $47-$52 million.

Between Thursday previews and Friday’s full slate of screenings, the film’s solely raked in $21.5 million … marking the second-lowest Marvel opening day gross behind the unique ‘Hulk’ film that got here out method again in 2008, earlier than Disney even snapped up the IP.

The motive that is further ugly is the truth that the primary ‘Marvel’ film that starred Brie — thoughts you, this can be a sequel — really cleaned up amongst theater-goers … bringing in over a billion {dollars} worldwide when it launched in 2019. Now, 4 years later — not almost the identical curiosity.

The query … was it the content material, or lack of selling that torpedoed “The Marvels” right here? It did not actually get an opportunity to get a lot chatter on account of the actors’ strike that was happening up till simply a few days ago — so it is doable people merely did not find out about it.