Bronny James Signs NIL Deal W/ Beats By Dre, Stars In Commercial W/ Dad

Bronny James is following in his dad’s steps … signing a NIL handle Beats by Dre — 14 years after LeBron James ended up being the business’s very first professional athlete ambassador.

Bronny, 18, is making history with the offer … ending up being the very first high school professional athlete ever to be signed by the business, which was established in 2006 by Dr. Dre and Jimmy Iovine.

Beats by Dre even dropped a business including the latest member of its household … revealing 37-year-old James listening to symphonic music and going individually with Bronny on the court.

In the video, LBJ and Bronny exchange containers backward and forward … consisting of a series of dunks and leap shots, all while wearing Beats by Dre earphones throughout the video game.

“The Chosen One vs. The Chosen Son,” Beats by Dre fittingly composed as a caption for the commercial. At completion of the video, “The Legacy Continues” appears on the screen.

Last week, the Sierra Canyon High School guard tattooed a NIL deal with Nike, who signed LeBron to a life time agreement in 2015.

LBJ and Nike have actually been partners considering that 2003 … when LeBron burst onto the NBA scene as an 18-year-rookie controling the league, so signing Bronny was an inescapable conclusion.