No More Middleman: Kanye West Says Adidas & Gap Will Be His New ‘Baby Mamas’ Once Current Deals Expire

Kanye West just recently exposed that will no longer be partnering with brand names and rather will “treat them like infant mothers” who are co-parenting his older developments.

Source: Jonathan Leibson / Getty

In current weeks we’ve seen Kanye West voice his aggravation with his organization partners in Adidas and Gap and he’s got more to state.

On Instagram, Kanye has actually declared that Adidas made unapproved colorways and copied his concepts for their own styles. The Adidas concerns have actually been discussed among sneakerheads however the Gap concerns Kanye West raises appear to be more commonly concurred upon.

Kanye’s declared that Gap hasn’t been running his commercials more than once. On social networks, he likewise declared that Gap copied his Yeezy Gap crafted by Balenciaga styles and utilized them on their routine Tee shirts.

Kanye West Exposes To Bloomberg He’s Finished with Brand name Collaborations In Favor Of Flying Solo, Will Deal With Previous Brand Name Partners As “Infant Mamas” Rather

The rap artist just recently spoke with Bloomberg and exposed that he’s made with collaborations and will no longer permit business to stand in between him and his audience.

“It’s time for me to go it alone,” Ye stated by means of phone interview. “It’s fine. I made the business cash. The business made me cash. We produced concepts that will alter clothing permanently. Like the round coat, the foam runner, the slides that have actually altered the shoe market. Now it’s time for Ye to make the new market. No more business standing in between me and the audience.”

Kanye’s Adidas offer ends in 2026 and his Gap Inc. offer will expire in 2030. Till then Kanye will continue to perform however says after the deals expire, he visualizes a co-parenting scenario.

“They my new infant mothers,” stated Ye. “I think we’re simply going to need to co-parent those 350s.”

A lot can alter in between now 2026 and likewise 2030 however for now, Ye appears made with collaborations and prepared to take 100% control of his developments moving forward.